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What Broadcasters MUST Do in the Online Radio Space

What is REALLY going on in the online radio space in local markets all across America? Triton Digital Chief Strategy Officer Patrick Reynolds lifts the veil on one local market, San Diego, at hivio 2013.

In this presentation, Patrick brings us up to date on trends in online radio and explains just how much online listening is happening to Pandora at the local market level (it’s pretty astounding).

In the month before hivio, about two-thirds of the market’s online listening was to Pandora, while the rest was spread across an astounding 4,754 different sources, including many broadcasters from across the country.

Patrick detailed many fresh statistics on the growth of online radio and answered numerous questions on metrics and measurement and Triton’s plans to help grease the wheels of the online radio marketplace.

Watch the video and see Patrick detail the “must-do’s” for broadcasters in the online radio space.

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Over the coming weeks I’ll be rolling out the final presentations and Q&A’s from hivio. Stay tuned!

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