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Uncovering Glenn Beck’s Digital Secrets
At the heart of Glenn Beck’s digital strategy are his Insider member platforms. Exclusive content – by subscription. And it’s working. I...
mramsey1
Aug 5, 2010


The Power of Social Media finally comes to Radio
This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an...
mramsey1
Aug 3, 2010


Here’s what Content you should have on your Digital Platforms
According to a new Nielsen study… Americans spend nearly a quarter of their time online on social networking sites and blogs, up from...
mramsey1
Aug 3, 2010


How to Launch New Content Successfully
Rubicon is AMC’s biggest series debut ever. It follows in the wake of previous successes Mad Men and Breaking Bad. So how did the AMC...
mramsey1
Aug 2, 2010
Triton’s Mike Agovino on Radio’s Social Media Future
Last week I ranted about the scope of radio’s social media problem (strongly recommended reading). Like it or not, control has shifted...
mramsey1
Aug 1, 2010


Goodbye Cost-Per-Point
It’s not at all about “positioning your radio station.” What Tribune CEO Randy Michaels is talking about here is creating radio worth...
mramsey1
Jul 30, 2010


What Kind of Digital Content Should Broadcasters Create?
If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms?...
mramsey1
Jul 29, 2010
Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...
mramsey1
Jul 27, 2010


Howard Stern will stay at Sirius XM
Here’s why: 1. Less is More on Satellite Radio A little bit of name value goes a long way. Howard currently works four days a week with...
mramsey1
Jul 26, 2010


Radio’s Social Media Performance is Pathetic
Let’s assess… First, let me be clear: I’m not talking so much about public radio – the service-oriented folks – but about commercial...
mramsey1
Jul 25, 2010
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