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Give your Audience Something to Do
“We’re doing a better job at selling what we have online than having content online worth selling.” That sums up the comment one of...
mramsey1
Oct 27, 2010


Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
mramsey1
Oct 26, 2010


Radio is about to Make a Very Bad Bet
Theoretically it makes all the sense in the world: The labels want higher licensing fees from radio? Fine, then radio wants a faster and...
mramsey1
Oct 25, 2010


In Praise of Norman Corwin
As much as this blog is about progress in media and radio, it’s also about celebrating what makes that progress possible. Progress lives...
mramsey1
Oct 22, 2010


The State of Online Radio
What’s new in online radio and what are the implications for advertising? That was the topic in a recent conference call hosted for a...
mramsey1
Oct 21, 2010


“News/Talk is Too Narrow”
So says David Hall, one of the best known names in the Talk Radio business. And David doesn’t just mean that it’s too Conservative. He...
mramsey1
Oct 20, 2010


Now who Rules the Air?
Hint: It’s not Verizon. A picture is worth more than a thousand words. There’s nothing “hot” about this air. As an industry we need to...
mramsey1
Oct 19, 2010


Personalize This, Radio
Everybody’s personalizing their websites nowadays, thanks to tools like Facebook. How about you? Is your experience personalized to the...
mramsey1
Oct 19, 2010


How to Spread your Message
You can learn a lot from Twitter – and not just about Twitter, but also about how to spread messages about anything to anyone any way....
mramsey1
Oct 19, 2010


The Future of News/Talk Radio
Last week I was honored to be part of a panel at Al Peterson’s NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as...
mramsey1
Oct 17, 2010
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