Hint: It’s not Verizon.
A picture is worth more than a thousand words.
There’s nothing “hot” about this air.
As an industry we need to get our heads around this one critical truth:
The torch has been passed. The baton is no longer in your hand. You are not in control.
You don’t rule the air. You are merely the custodian for whatever attention the rulers of the air choose to give you.
Now and forevermore.