What’s new in online radio and what are the implications for advertising?
That was the topic in a recent conference call hosted for a technology audience, not an audience of broadcasters.
One of my great joys is listening in or participating in the Yi-Tan Tech Community “Conversations about Change” call. It’s a weekly conference call directed towards tech-savvy listeners, executives, and investors, and it’s hosted by Jerry Michalski and Pip Coburn.
Recently the topic was the state of online radio and its value as an advertising medium.
This call was recorded in August so some of the statistics are out of date, thanks to the fast-changing world of online radio.