Everybody’s personalizing their websites nowadays, thanks to tools like Facebook.
How about you? Is your experience personalized to the folks who visit it? And if not, why not?
Every radio digital experience should have aspects – if not its entirety – tailored to the uniqueness of each individual consumer and his or her interests and desires.
While that is especially true for News and Sports stations, it should be true for all stations.
The site you’re reading this post on is personalizable and able to be fully integrated into your Facebook or Twitter experience. And I’m just one guy slumming in the vast conglomeration of broadcast industry giants. If I can do it, you can.
Assuming, of course, you have content worth visiting and an experience worth personalizing.
You can’t socialize without personalizing to some degree. And if you want to spread the word, you want to socialize.