top of page

Search


So THAT’S How Apple’s PR Team Really Does It!
Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in...
mramsey1
Sep 21, 2014


How Broadcasters Can Monetize Their Mobile Apps
I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so...
mramsey1
Sep 17, 2014


How “Smartcuts” Can Transform Your Media Brand
Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
mramsey1
Sep 14, 2014


Is Bob Hoffman’s Argument “Full of Crap”?
Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising....
mramsey1
Sep 11, 2014


How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014
How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the...
mramsey1
Sep 10, 2014


4 Things Radio Can Learn from Jeff Bezos’ Washington Post
Amazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in...
mramsey1
Sep 7, 2014


Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”
This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority,...
mramsey1
Sep 5, 2014


The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s...
mramsey1
Sep 4, 2014


People Don’t Fall In Love With Distribution Channels…
…they fall in love with content. It’s not often I make a post that is purely an image, but I thought I’d make a tiny – and meaningful –...
mramsey1
Sep 3, 2014


How Important is Radio in an Emergency?
It’s virtually taken on faith in the radio industry: This idea that when all other technologies fail, there’s still radio in an...
mramsey1
Sep 1, 2014
bottom of page
