mramsey1Apr 28, 2015The Dawn of Audio UpFrontsIf you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...
mramsey1Apr 21, 2015Advertising is Dead; Long Live AdvertisingInterruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...
mramsey1Mar 6, 2015Are Your Audio Ads Too Dumb? Make Them SmarterData is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...
mramsey1Feb 19, 2015How Great Creative Makes Audio Advertising SexyIs it important for creative to make audio advertising sexy? Okay, not necessarily “sexy,” per se – but seductive, compelling,...