If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...

Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...

Is it important for creative to make audio advertising sexy? Okay, not necessarily “sexy,” per se – but seductive, compelling,...

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep...

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media...

What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...

Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...

“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...

Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising....

What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...

Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...

You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...

Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...

Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about...

Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...

Dear Radio Brands: Are your clients including Facebook as an important part of their media strategy – not just as an inexpensive way to...

Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a...

So there’s this medium-sized market unmeasured by Arbitron/Nielsen. And what does a broadcaster do when the ratings company doesn’t...

What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...