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Seth Godin wants Radio to Start Something
Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...
mramsey1
Mar 1, 2011
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A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
mramsey1
Feb 21, 2011
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The “One Thing” your Radio Station Needs
There’s this assumption out there that if you make every second of your station great, that’s what it takes to bring in the listeners by...
mramsey1
Feb 14, 2011
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How to Create Killer Content Online
Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is...
mramsey1
Jan 25, 2011
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What Broadcasters can learn about Culture from Zappos
Culture is central to fabulously successful online retailer Zappos. And that culture has grown from the company’s foundational core...
mramsey1
Jan 22, 2011
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What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
mramsey1
Jan 19, 2011
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Trends for Radio in 2011 – Talking with Jim Kerr
Triton Media’s Jim Kerr peers into the crystal ball to anticipate what is ahead for radio in 2011. Jim is VP Strategy for Triton, and so...
mramsey1
Jan 17, 2011
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Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 2)
This is part two of my two-part conversation with Pandora CEO Joe Kennedy (you can find part one here). By far the best known player in...
mramsey1
Jan 12, 2011
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Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 1)
The week after online radio leader Pandora announces a slew of new automaker deals and releases news that they have topped 75 million...
mramsey1
Jan 12, 2011
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The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino
Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays – the Pandoras and the...
mramsey1
Dec 13, 2010
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How Media can teach Technology to “Lean Back”
One of my top secret adventures recently included a day-long dialogue with a ton of super-smart trendwatchers in New York. Folks from all...
mramsey1
Dec 7, 2010
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Smarter, Faster, Cheaper Marketing Strategies for your Media Brand
David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...
mramsey1
Dec 6, 2010
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Do Consumers REALLY want FM chips on Mobile Phones?
All other things equal, the best way to assess future behavior is to look to past behavior. That is, rather than ask consumers what they...
mramsey1
Nov 28, 2010
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How the AAA format thrives in a Pandora age
Dennis Constantine is one of America’s best known Adult Alternative/AAA programmers. After years at the helm of legendary AAA stations...
mramsey1
Nov 14, 2010
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7 Ways the Average Broadcaster is like “The Walking Dead”
There’s a lot to learn from a zombie. And even more to learn from a hit TV series on AMC which is all about survival in a world full of...
mramsey1
Nov 11, 2010
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Key Lessons from Online Radio Abroad
Two things separate the way online radio works in the US from the way it tends to work internationally. First, there’s far more...
mramsey1
Nov 9, 2010
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Help! My Facebook Fan Page has been Invaded!
What do you when local event promoters and desperate music label hitmakers take their case straight to the folks who love you the most,...
mramsey1
Nov 3, 2010
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Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
mramsey1
Oct 26, 2010
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“News/Talk is Too Narrow”
So says David Hall, one of the best known names in the Talk Radio business. And David doesn’t just mean that it’s too Conservative. He...
mramsey1
Oct 20, 2010
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Make Radio an On-Demand Brand
An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...
mramsey1
Oct 5, 2010
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