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“News/Talk is Too Narrow”
So says David Hall, one of the best known names in the Talk Radio business. And David doesn’t just mean that it’s too Conservative. He...
mramsey1
Oct 20, 2010


Now who Rules the Air?
Hint: It’s not Verizon. A picture is worth more than a thousand words. There’s nothing “hot” about this air. As an industry we need to...
mramsey1
Oct 19, 2010


Personalize This, Radio
Everybody’s personalizing their websites nowadays, thanks to tools like Facebook. How about you? Is your experience personalized to the...
mramsey1
Oct 19, 2010


The Future of News/Talk Radio
Last week I was honored to be part of a panel at Al Peterson’s NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as...
mramsey1
Oct 17, 2010


Is Radio Waving its Future Goodbye?
From Bloomberg: By early next year, Ford Motor Co. will be shipping Fiesta cars with software that operates Pandora via voice controls....
mramsey1
Oct 12, 2010


The End of the “Program Director”
The other day I was listening to Fresh Air on NPR. The program was closing and Terry Gross was reading credits when she said something...
mramsey1
Oct 11, 2010


WHY there’s an “App for That”
The best argument for why you – or your clients, for that matter – could benefit from their own branded app is not “because everyone...
mramsey1
Oct 10, 2010


“Being There” is Overrated
From Seth Godin: Ubiquitous distribution is overrated Some industries (like book publishers and analgesic makers) believe that they best...
mramsey1
Oct 8, 2010


Stop the “Local” Insanity
From Tom Taylor: How do you restrict a station’s streaming availability, geographically? Can you make it available just where its...
mramsey1
Oct 7, 2010


Radio Broadcasters are Measuring the Wrong Things
Yes, I get it. We’re addicted to ratings. But treating our digital assets as proverbial red-headed step-children does them – and us – no...
mramsey1
Oct 6, 2010


Make Radio an On-Demand Brand
An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...
mramsey1
Oct 5, 2010


How to Create Something Great
So says author and tech pioneer Steven Johnson in the latest edition of WIRED. Johnson cites a number of examples, from TV (which was too...
mramsey1
Oct 3, 2010


Seth Godin on the History of Radio’s Future
Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter Tribes: We Need You to Lead Us I’ve...
mramsey1
Sep 30, 2010


Radio’s Time-Spent-Listening Fix (Hint: Don’t Hold your Breath)
Radio time-spent-listening (TSL) is declining. This is something I’ve been writing about for a long time, yet many broadcasters...
mramsey1
Sep 28, 2010


How to be “Different” – Part 2
Youngmee Moon is the author of Different: Escaping the Competitive Herd This is the second and final part of our conversation. You can...
mramsey1
Sep 28, 2010


How to be “Different” – Part 1
Youngmee Moon is the author of Different: Escaping the Competitive Herd This is a truly enlightening conversation, and you can catch the...
mramsey1
Sep 27, 2010


Are you a Librarian or an Author?
The librarian doesn’t write the books. He curates them. He organizes them. He codes them and shuffles their display. The author writes...
mramsey1
Sep 22, 2010


How to Monetize Online Radio
I have argued long and hard for online radio as an important piece of radio’s digital portfolio, yet I have been faced with all the usual...
mramsey1
Sep 21, 2010


“It’s about Me”
Once upon a time media was something you consumed and somebody else owned, often because a license was granted to them. We talk a lot...
mramsey1
Sep 16, 2010


Get Rid of your Station’s Website
I was searching for a station online the other day and I encountered a website so appallingly bad I braced myself in case this URL...
mramsey1
Sep 15, 2010
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