mramsey1Apr 3, 2012Radio, the “Intimate” MediumRecently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to...
mramsey1Mar 11, 2011The Shocking (Un)Reality of RadioShocking! Some radio shows evidently use voice actors instead of authentic callers! The entertainment programs (and we are talking...
mramsey1Aug 13, 2010Advice to a Radio CopywriterA reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...
mramsey1Mar 26, 2010Tees for Radio FansHow about a t-shirt that says what Arbitron and the NAB and the RAB cannot:
mramsey1Feb 25, 2010What a “Brand” isToday I interviewed a squirrel in my backyard and then threw to commercial. Somebody help me. And (as of this writing) he has a quarter...
mramsey1Jan 20, 2010Launching a New Station 101One of the most important things you should do as you prepare to launch a new station is to gather the contact information for all the...
mramsey1Jun 12, 2009What kind of Broadcaster are you?A manager or an entrepreneur? From Alan Webber's terrific new book: Rules of Thumb (Interview coming soon to this blog): Managers favor...
mramsey1Jun 4, 2009A different perspective on the demise of R&RBut it's also a time for perspective. Change does not come without pain and trauma. Check the fossil record and you'll see what I mean....
mramsey1Jun 1, 2009Did “Radio Heard Here” Work?Now I have nothing against the "Radio Heard Here" campaign, other than the fact that it's a non-solution to a non-problem dressed in a...
mramsey1Apr 10, 2009How to Attract Gen YThose are the folks now in their teens and twenties who are doing their best to up-end every aspect of media we used to take for granted....
mramsey1Feb 1, 2009“Streaming – What is it Good For? Absolutely Nothing”From the rumor mill: Renda Broadcasting's WSHH-FM (99.7) and WJAS-(1320) ceased their online broadcasting feature on January 1, 2009 "due...
mramsey1Jan 5, 2009“Why Local Radio is No Longer Local”Here's a piece I was interviewed for in a local San Diego paper, The Reader, that is a fairly well-balanced take on the local/non-local...
mramsey1Oct 28, 2008Why Radio doesn’t get the great publicity we feel we deserveThat's the question on the lips of most of our industry's bigwigs. More than one has asked me this, personally. After all, more folks...
mramsey1Oct 25, 2008Lessons from Tina FeySaturday Night Live is enjoying its best ratings in more than a decade. It’s not because the show is better wall-to-wall than it has been...
mramsey1Oct 20, 2008Must-hear for lovers of RadioInterview from WBUR with the author of this new book about the birth of American Radio: Click the “Listen to this show” link. My favorite...
mramsey1Oct 16, 2008End on a High NoteFrom MarketingProfs (registration may be required): if consumers are listening to a mix of songs that are relatively similar (eg, all...
mramsey1Oct 2, 2008“Radio Heard Here” – let’s run more spots for free!They’re the perfect gift for that radio station in your family that is already running a slew of free HD Radio spots and is hungry for...
mramsey1Aug 22, 2008“Enough about me, now more about me”“it’s a little about Olay and a lot about you.” Does that sound like your radio station’s website? I doubt it. But what if it did?...
mramsey1Aug 18, 2008Why your music matters“You are not what you play, you’re the benefit of what you play.” Even if the benefit is getting airline travelers into their seats...
mramsey1Aug 18, 2008Who doesn’t want “Balance,” anyway?From Radio Ink: Poll: Nearly Half Favor Government-Mandated ‘Balance’ In Media ASBURY PARK, NJ — August 15, 2008: Forty-seven percent of...