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    Radio, the “Intimate” Medium
    mramsey1
    • Apr 3, 2012

    Radio, the “Intimate” Medium

    Recently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to...
    6 views0 comments
    The Shocking (Un)Reality of Radio
    mramsey1
    • Mar 11, 2011

    The Shocking (Un)Reality of Radio

    Shocking! Some radio shows evidently use voice actors instead of authentic callers! The entertainment programs (and we are talking...
    2 views0 comments
    Advice to a Radio Copywriter
    mramsey1
    • Aug 13, 2010

    Advice to a Radio Copywriter

    A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...
    1 view0 comments
    Tees for Radio Fans
    mramsey1
    • Mar 26, 2010

    Tees for Radio Fans

    How about a t-shirt that says what Arbitron and the NAB and the RAB cannot:
    0 views0 comments
    What a “Brand” is
    mramsey1
    • Feb 25, 2010

    What a “Brand” is

    Today I interviewed a squirrel in my backyard and then threw to commercial. Somebody help me. And (as of this writing) he has a quarter...
    0 views0 comments
    Launching a New Station 101
    mramsey1
    • Jan 20, 2010

    Launching a New Station 101

    One of the most important things you should do as you prepare to launch a new station is to gather the contact information for all the...
    0 views0 comments
    mramsey1
    • Jun 12, 2009

    What kind of Broadcaster are you?

    A manager or an entrepreneur? From Alan Webber's terrific new book: Rules of Thumb (Interview coming soon to this blog): Managers favor...
    0 views0 comments
    A different perspective on the demise of R&R
    mramsey1
    • Jun 4, 2009

    A different perspective on the demise of R&R

    But it's also a time for perspective. Change does not come without pain and trauma. Check the fossil record and you'll see what I mean....
    1 view0 comments
    Did “Radio Heard Here” Work?
    mramsey1
    • Jun 1, 2009

    Did “Radio Heard Here” Work?

    Now I have nothing against the "Radio Heard Here" campaign, other than the fact that it's a non-solution to a non-problem dressed in a...
    0 views0 comments
    How to Attract Gen Y
    mramsey1
    • Apr 10, 2009

    How to Attract Gen Y

    Those are the folks now in their teens and twenties who are doing their best to up-end every aspect of media we used to take for granted....
    0 views0 comments
    mramsey1
    • Feb 1, 2009

    “Streaming – What is it Good For? Absolutely Nothing”

    From the rumor mill: Renda Broadcasting's WSHH-FM (99.7) and WJAS-(1320) ceased their online broadcasting feature on January 1, 2009 "due...
    1 view0 comments
    “Why Local Radio is No Longer Local”
    mramsey1
    • Jan 5, 2009

    “Why Local Radio is No Longer Local”

    Here's a piece I was interviewed for in a local San Diego paper, The Reader, that is a fairly well-balanced take on the local/non-local...
    0 views0 comments
    Why Radio doesn’t get the great publicity we feel we deserve
    mramsey1
    • Oct 28, 2008

    Why Radio doesn’t get the great publicity we feel we deserve

    That's the question on the lips of most of our industry's bigwigs. More than one has asked me this, personally. After all, more folks...
    1 view0 comments
    Lessons from Tina Fey
    mramsey1
    • Oct 25, 2008

    Lessons from Tina Fey

    Saturday Night Live is enjoying its best ratings in more than a decade. It’s not because the show is better wall-to-wall than it has been...
    0 views0 comments
    Must-hear for lovers of Radio
    mramsey1
    • Oct 20, 2008

    Must-hear for lovers of Radio

    Interview from WBUR with the author of this new book about the birth of American Radio: Click the “Listen to this show” link. My favorite...
    0 views0 comments
    mramsey1
    • Oct 16, 2008

    End on a High Note

    From MarketingProfs (registration may be required): if consumers are listening to a mix of songs that are relatively similar (eg, all...
    1 view0 comments
    “Radio Heard Here” – let’s run more spots for free!
    mramsey1
    • Oct 2, 2008

    “Radio Heard Here” – let’s run more spots for free!

    They’re the perfect gift for that radio station in your family that is already running a slew of free HD Radio spots and is hungry for...
    0 views0 comments
    “Enough about me, now more about me”
    mramsey1
    • Aug 22, 2008

    “Enough about me, now more about me”

    “it’s a little about Olay and a lot about you.” Does that sound like your radio station’s website? I doubt it. But what if it did?...
    0 views0 comments
    Why your music matters
    mramsey1
    • Aug 18, 2008

    Why your music matters

    “You are not what you play, you’re the benefit of what you play.” Even if the benefit is getting airline travelers into their seats...
    1 view0 comments
    mramsey1
    • Aug 18, 2008

    Who doesn’t want “Balance,” anyway?

    From Radio Ink: Poll: Nearly Half Favor Government-Mandated ‘Balance’ In Media ASBURY PARK, NJ — August 15, 2008: Forty-seven percent of...
    0 views0 comments
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