Conan O'Brien – new to Twitter – has one tweet:
Today I interviewed a squirrel in my backyard and then threw to commercial. Somebody help me.
And (as of this writing) he has a quarter of a million followers.
That's a lot. And it is growing fast.
A "brand" isn't what YOU say it is, it's what consumers say it is.
A "brand" has a gravitational pull. It's not simply a stick with four call-letters and a website. Just as a list of ingredients isn't the same as a tasty dessert made from those ingredients (don't take my word for it, ask these folks).
And that gravitational pull happens because creative and hard-working people invest their effort and energy in a project that matters – to them and to their audiences.
Embrace your brand.
Not simply your ingredients.