Listeners don’t care about you
Sometimes, sure. But usually – and especially in the kind of “usually” that accompanies a competitive marketplace, the answer is “no.”...
top of page
Search
mramsey1
- Mar 21, 2008
And speaking of Starbucks….
And the idea is to welcome ideas. It’s called “My Starbucks Idea,” and it’s part of the company’s recently announced revitalization plan....
0 views0 comments
mramsey1
- Mar 20, 2008
Fixing Radio the Starbucks Way
Does this sound familiar, radio broadcasters? Tons of usage – but erosion in usage is notable and growing? Yes, Starbucks is ailing, and...
0 views0 comments
mramsey1
- Mar 17, 2008
Radio Stations say the Dumbest Things
“At last, a radio station that fits your lifestyle.” That’s what I heard on the radio today. What?! “At last…!” Have you ever heard a...
0 views0 comments
mramsey1
- Mar 3, 2008
Listener Engagement: Oprah shows how it’s done
Oprah’s loudspeaker may be bigger and louder than yours, but only relatively so. Check out what Oprah’s doing now with author Eckhart...
0 views0 comments
mramsey1
- Mar 3, 2008
What it means to be a “brand”
Just try cost-cutting your way to this.
0 views0 comments
mramsey1
- Feb 20, 2008
Where’s your “red ribbon”?
Sometimes the stuff you don’t see – or hear – is what makes it so powerful. Exhibit A is the red ribbon in this video. The red ribbon in...
0 views0 comments
mramsey1
- Feb 5, 2008
Kids think your station isn’t a brand
There’s an interesting piece in Ad Age from college prof Doug Zanger, whose Integrated Media (what a perfect title) program at a school...
0 views0 comments
mramsey1
- Feb 1, 2008
Radio’s “Mystery Box”
The value of mystery. How does your station create mystery? What’s in your “mystery box”? Enjoy this presentation from the fabulous J. J....
0 views0 comments
mramsey1
- Jan 24, 2008
Remedial Listener Outreach 101
What if your station had a way to reach out directly to your audience with many more – and shorter – messages that were aimed at people...
0 views0 comments
mramsey1
- Jan 24, 2008
Barbie and Radio sell cereal
Now, what makes this offer so valuable? One part Barbie, one part content. No parts technology. What does that tell you about the...
0 views0 comments
mramsey1
- Jan 18, 2008
A lesson in Good Branding from Robyn Waters
Here I provide a peek at a very cool mail piece from marketer and trendwatcher Robyn Waters that is holiday card, pitch, feel-good...
0 views0 comments
mramsey1
- Jan 18, 2008
Positioning lines in the era of PPM
One of the lessons of Arbitron’s PPM, some broadcasters tell me, is that we should strip away the positioning lines from our stations....
0 views0 comments
mramsey1
- Jan 7, 2008
How to make your listeners talk about you
Clever…. [from The Long Tail blog via Tom Asacker]
0 views0 comments
mramsey1
- Jan 3, 2008
What is a “Position,” anyway?
The great majority of stations fit in that fuzzy place between standing for nothing and standing for something. Sure, there are the...
3 views0 comments
mramsey1
- Dec 27, 2007
Apply Seth Godin’s three secrets to web traffic
And they are (drumroll please): – Useful – Updated – Unique Useful: The reason [readers] show up in search is simple: [Useful...
0 views0 comments
mramsey1
- Dec 15, 2007
Who are you and what do you believe?
“Who you are speaks so loudly, I can’t hear what you’re saying,” Ralph Waldo Emerson once said. But in radio, we’re too often uncertain...
2 views0 comments
mramsey1
- Dec 10, 2007
What’s Clear Channel up to?
If you’re competing against a Clear Channel station – especially in the larger markets – have you noticed how they have markedly...
0 views0 comments
mramsey1
- Nov 28, 2007
The Decline of the Tagline (i.e., Positioning Line)
Says BrandWeek: …as the onslaught of holiday ads hits, there are likely to be [fewer taglines] as many marketers are using their taglines...
0 views0 comments
mramsey1
- Nov 26, 2007
Your Radio Station Live 24/7 on (Web) TV
Here’s one easy way to start your own radio station’s live 24/7 TV channel. It’s Justin.TV. And it would look…maybe like this.
0 views0 comments
bottom of page