Sometimes, sure. But usually – and especially in the kind of “usually” that accompanies a competitive marketplace, the answer is “no.”...

And the idea is to welcome ideas. It’s called “My Starbucks Idea,” and it’s part of the company’s recently announced revitalization plan....

Does this sound familiar, radio broadcasters? Tons of usage – but erosion in usage is notable and growing? Yes, Starbucks is ailing, and...

“At last, a radio station that fits your lifestyle.” That’s what I heard on the radio today. What?! “At last…!” Have you ever heard a...

Oprah’s loudspeaker may be bigger and louder than yours, but only relatively so. Check out what Oprah’s doing now with author Eckhart...

Just try cost-cutting your way to this.

Sometimes the stuff you don’t see – or hear – is what makes it so powerful. Exhibit A is the red ribbon in this video. The red ribbon in...

There’s an interesting piece in Ad Age from college prof Doug Zanger, whose Integrated Media (what a perfect title) program at a school...

The value of mystery. How does your station create mystery? What’s in your “mystery box”? Enjoy this presentation from the fabulous J. J....

What if your station had a way to reach out directly to your audience with many more – and shorter – messages that were aimed at people...

Now, what makes this offer so valuable? One part Barbie, one part content. No parts technology. What does that tell you about the...

Here I provide a peek at a very cool mail piece from marketer and trendwatcher Robyn Waters that is holiday card, pitch, feel-good...

One of the lessons of Arbitron’s PPM, some broadcasters tell me, is that we should strip away the positioning lines from our stations....

Clever…. [from The Long Tail blog via Tom Asacker]

The great majority of stations fit in that fuzzy place between standing for nothing and standing for something. Sure, there are the...

And they are (drumroll please): – Useful – Updated – Unique Useful: The reason [readers] show up in search is simple: [Useful...

“Who you are speaks so loudly, I can’t hear what you’re saying,” Ralph Waldo Emerson once said. But in radio, we’re too often uncertain...

If you’re competing against a Clear Channel station – especially in the larger markets – have you noticed how they have markedly...

Says BrandWeek: …as the onslaught of holiday ads hits, there are likely to be [fewer taglines] as many marketers are using their taglines...

Here’s one easy way to start your own radio station’s live 24/7 TV channel. It’s Justin.TV. And it would look…maybe like this.