Listeners don’t care about you
Sometimes, sure. But usually – and especially in the kind of “usually” that accompanies a competitive marketplace, the answer is “no.”...
Listeners don’t care about you
And speaking of Starbucks….
Fixing Radio the Starbucks Way
Radio Stations say the Dumbest Things
Listener Engagement: Oprah shows how it’s done
What it means to be a “brand”
Where’s your “red ribbon”?
Kids think your station isn’t a brand
Radio’s “Mystery Box”
Remedial Listener Outreach 101
Barbie and Radio sell cereal
A lesson in Good Branding from Robyn Waters
Positioning lines in the era of PPM
How to make your listeners talk about you
What is a “Position,” anyway?
Apply Seth Godin’s three secrets to web traffic
Who are you and what do you believe?
What’s Clear Channel up to?
The Decline of the Tagline (i.e., Positioning Line)
Your Radio Station Live 24/7 on (Web) TV