If you’re competing against a Clear Channel station – especially in the larger markets – have you noticed how they have markedly ratcheted up the mentions of their websites?
Have you noticed how more and more stuff is being moved off-air and online?
Have you noticed an effort for Clear Channel to compensate their sales and programming staff based on web traffic, not simply on ratings (there are multiple markets where the PD’s are bonused on page views)?
Have you noticed more promotional and “value-added” junk coming off the air and moving online for anyone who wants it?
Have you noticed a keen interest to build up a station’s online community (or, as some used to call them, the “database”)?
Or have you not been paying attention?
What business are you in?