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The Game-Changing Revenue Opportunities for Online Radio
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
mramsey1
Feb 10, 2013


Check Out the Reach for Streaming Radio
When we talk about online radio, it’s easy to view that as a trivial component in the average station’s strategy because, for any given...
mramsey1
Feb 7, 2013


Seth Godin says Radio’s “Asset of the Future” is…
…not clicks or likes or views – it’s how many people want to hear from you tomorrow. From Seth: What all your local advertisers want is a...
mramsey1
Jan 23, 2013


Beware the “Commercial Cliff”
The spot load on some radio stations continues to swell. But how much is too much? At what point will audiences and advertisers decide...
mramsey1
Oct 24, 2012


How to Make Local Digital Sales More Effective
Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live...
mramsey1
Oct 17, 2012


TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
mramsey1
Sep 26, 2012


Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
mramsey1
Sep 25, 2012


Apple wants to Erase your Radio Spots
Another day, another technology-driven way to undo advertising. Forget the fact that advertising is what pays for most of the content we...
mramsey1
Aug 21, 2012


Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we...
mramsey1
Jul 25, 2012


Is Radio Asking the Wrong Questions?
One of my clients is a local media company with assets in broadcast, digital, and print. It is what used to be called a “newspaper”...
mramsey1
Jul 9, 2012


PPM and Agency: Crack meet Addict
Recently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...
mramsey1
Jul 2, 2012


Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2
This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman...
mramsey1
Jun 20, 2012


Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1
This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the...
mramsey1
Jun 19, 2012


Radio’s Mobile Challenge
I think most broadcasters are thinking about mobile all wrong. The thinking goes like this: “We need a dedicated mobile app for our...
mramsey1
Jun 16, 2012


A Podcast is an Ad for Everything Else we Do
I’m on vacation this week, so my posts will be sparer and pithier than usual (I can already hear some of you mutter “good news!”). But...
mramsey1
Jun 11, 2012


Seth Godin on the Evolution from Advertising to Marketing
The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...
mramsey1
May 31, 2012


Pandora: Internet Radio Growth coming from AM/FM
So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike...
mramsey1
May 8, 2012


Surprise! Advertisers want Results and Tracking!
That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this...
mramsey1
Apr 5, 2012


Are you in the Content Marketing Business?
Gary Vaynerchuk is the well-known digital entrepreneur and dynamo who parlayed a daily online video show into a publishing, speaking, and...
mramsey1
Apr 3, 2012


Can Your AM Station Earn 20X More Than Average?
Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
mramsey1
Mar 5, 2012
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