mramsey1

Feb 27, 20121 min

Which is Better? PPM or Diary?

Now that’s a post title which speaks for itself.

And by “which is better?” I don’t mean “which is more accurate?”

I mean which is better for our clients?

And the answer is not at all what we might assume.

Watch:

Prefer audio?  Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


 
Download mp3

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

#arbitron #radio #diary #featured #markramsey #Media #radioindustry #video #which #better #markramseymedia #ppm

    40
    0