Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make them better. 1. You don’t need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn’t mean you should. And just because many of the stations around you are producing a waste of bits and bytes doesn’t mean you should follow suit. So first of all, ease up. 2. You do need a digital strategy Do

Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better for our clients? And the answer is not at all what we might assume. Watch: Prefer audio?  Try this: Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. Download mp3 (You can subscribe to all the MRM video and audio

Here  are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size content Content that’s easy to share Track back to the platform And by “improve” I mean make it more relevant, more popular, more effective, and ultimately more profitable, directly or indirectly. Watch this short video where I explain all four in more detail: Prefer audio?  Try this: Audio clip: Adobe Flash Player (version 9 or above) is req