One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...

Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...

So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...

Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale?  You bet it is. And if it's a tale of ratings...