Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love. But what happens when new choices and the novelty packed into them abound? And not just “radio” choices, but attention-getting distractions which occupy the same block of time that otherwise would have been devoted to “radio”? It was legendary ad-man David Ogilvy who famously said “Encourage innovation. Change is our life blood, stagn