Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
- Oct 16, 2013
“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
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mramsey1
- Sep 25, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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mramsey1
- Jul 11, 2013
Once Upon a Time in the Land of PPM
Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
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mramsey1
- Jul 2, 2013
Does Radio “Need a New Story”?
Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s...
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mramsey1
- May 14, 2013
Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
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mramsey1
- Apr 23, 2013
Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
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mramsey1
- Mar 4, 2013
Radio has only Two Paths – and “Local” isn’t One
Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
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mramsey1
- Feb 26, 2013
Radio asks the Wrong Questions
“What’s the future of radio?” “How does radio compete against Pandora et. al.?” “How can we get FM on mobile devices?” “How do we stay in...
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mramsey1
- Dec 21, 2012
Nielsen buys Arbitron…What it REALLY Means to You
It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may...
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mramsey1
- Sep 19, 2012
I’m Going to Stage a Secret Radio Meeting
…much like the one being staged in “secret” at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot...
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mramsey1
- Aug 28, 2012
Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
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mramsey1
- Aug 22, 2012
Gamification can Transform Radio’s Digital Platforms
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to...
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mramsey1
- Aug 9, 2012
FM on Mobile Phones? Be Careful what you Wish For
What’s the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated...
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mramsey1
- Jul 30, 2012
Why Doesn’t Radio use “Add to Calendar”?
I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or...
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mramsey1
- Jul 2, 2012
PPM and Agency: Crack meet Addict
Recently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...
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mramsey1
- Apr 14, 2012
The Future of AM Radio
Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top...
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mramsey1
- Apr 12, 2012
Is Radio Losing the “War for Attention”?
Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a...
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mramsey1
- Feb 27, 2012
Which is Better? PPM or Diary?
Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
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mramsey1
- Feb 10, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
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