Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
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mramsey1
- Aug 16, 2016
Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
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mramsey1
- Aug 8, 2016
It’s Time to Drop Nielsen’s PPM
Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
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mramsey1
- Jul 25, 2015
Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
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mramsey1
- Apr 23, 2015
Too Much Fuss about Voltair
You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important...
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mramsey1
- Apr 9, 2015
Future of Music Radio: Today’s Hits and Less Variety
Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic...
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mramsey1
- Nov 5, 2014
Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
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mramsey1
- Oct 24, 2014
What Radio Needs to Know About Millennials
If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...
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mramsey1
- Jul 18, 2014
Why Nothing Changes in Talk Radio
I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk...
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mramsey1
- Jun 15, 2014
Radio Ratings are in a Heap of Trouble
If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
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mramsey1
- Nov 2, 2013
Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
- Sep 25, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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mramsey1
- Jul 11, 2013
Once Upon a Time in the Land of PPM
Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
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mramsey1
- May 14, 2013
Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
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mramsey1
- Apr 23, 2013
Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
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mramsey1
- Mar 4, 2013
Radio has only Two Paths – and “Local” isn’t One
Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
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mramsey1
- Feb 26, 2013
Radio asks the Wrong Questions
“What’s the future of radio?” “How does radio compete against Pandora et. al.?” “How can we get FM on mobile devices?” “How do we stay in...
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mramsey1
- Aug 28, 2012
Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
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mramsey1
- Aug 9, 2012
FM on Mobile Phones? Be Careful what you Wish For
What’s the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated...
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mramsey1
- Jul 2, 2012
PPM and Agency: Crack meet Addict
Recently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...
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