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Revealing Radio’s Social Media Opportunity

SoCast is a company that integrates radio and social media to make the distinctions transparent across platforms. In other words, SoCast makes radio social.

Not only does SoCast social media-enable all your online radio content, they can even provide an all-social CMS for your brand.

Sandy Hurst is COO of SoCast, and he highlighted the opportunity for radio in the social media space at hivio 2013, the first-ever radio ideas festival held this past Summer in San Diego.

Watch as Sandy illustrates specific applications to leverage social media for broadcasters. Click the image below to watch the video.

Prefer audio? Try this:

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out the final presentations and Q&A’s from hivio. Stay tuned!

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