How do you make a news story go viral?
Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands.
It’s episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.
Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV’s Celebrity Apprentice, which is setting back the practice of marketing by 50 years.
Listen as we go inside media to reveal the ugly truth! Click the play button below.
And if you’re reading this by email, click here for the audio.
For show notes go to the Media Unplugged site.
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And tweet us at @tomasacker and @markramseymedia using #mediaunplugged if you have any comments or content ideas.