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    WAVVE – A New Solution to Make Audio Viral
    mramsey1
    • Nov 13, 2017

    WAVVE – A New Solution to Make Audio Viral

    It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There are a number of platforms available today that attempt to solve that problem and give your audio a chance to go viral. One of my favorites is WAVVE. In this video I’m touring the brand new vers
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    Your Audio Does Not Want to Go Viral
    mramsey1
    • Jan 15, 2016

    Your Audio Does Not Want to Go Viral

    Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all the best intentions and hopes for a viral miracle. So the other day I read something that stopped me cold. It was a comment from Jenna Weiss-Berman, director of audio at BuzzFe
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    How to Make Your Online Audio Go Viral
    mramsey1
    • May 12, 2015

    How to Make Your Online Audio Go Viral

    Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: Consumption and discovery. Consumption: Online audio is hard to consume. Okay, not hard, but taxing. If one picture is worth a thousand words, then i
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    How to Make News Stories go Viral
    mramsey1
    • Jan 22, 2015

    How to Make News Stories go Viral

    How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands. It’s episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV’s Celebrity Apprentice, which is setting back the practice of marketing by 50 years. Listen as we go inside media to reveal the ugly truth! Click the play button b
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    Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again
    mramsey1
    • Oct 3, 2014

    Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

    It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real story underlying Netflix’s attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed’s viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the heart of theatrical distribution with their first-ever original motion picture, a sequel to Crouching Tiger, Hid
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    How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014
    mramsey1
    • Sep 10, 2014

    How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014

    How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising. Growth hacking is at the heart of how today’s hot tech startups get off the ground. No wonder Mark was a hit at hivio 2014. Among the questions he addresses: What is “growth hacking”? How can players in the audio space build in growth to their products
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    The Advantage of “Reach” in a Social Media World
    mramsey1
    • Aug 26, 2011

    The Advantage of “Reach” in a Social Media World

    Radio folks talk a lot about the “reach” of radio.  And while “reach” isn’t sufficient, it is necessary if your goal is to spread a message far and wide. So says social media scientist Dan Zarella in his terrific new book with a recall-resistent title: Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas What makes a message “go viral”?  Or, in traditional media terms, what allows a message to spread to as many people as possible? T
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    The Science of Social Media
    mramsey1
    • Feb 3, 2011

    The Science of Social Media

    Here’s a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is also author of The Facebook Marketing Book How do you get ideas to spread?  What kind of ideas do spread? Great advice here not only for marketing with social media but for marketing, period. #radio #hear20 #broadcasting #markramsey #Media #socialmedia #facebook #marketing #radioindustry #danzarella #viral #markramseymedia #hear2com
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