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How Spotify’s Data Insights Propel Their Strategy


What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to do while you’re listening is more important than the genre you are listening to?

That’s just one insight from Spotify’s deep dive into their massive dataset.

Think about the implications of that for a moment. It suggests that you should spend less time trumpeting your genre and more time trumpeting the moments that your genre is suited for in the lives of your listeners#radio, spend less time trumpeting your genre - more time trumpeting your use case Click To Tweet

Brian Benedik, Spotify’s VP and Global Head of Ad Monetization, reveals some of those amazing insights in what is one of the highlights of this year’s hivio audio future festival (you have already signed up for more info about hivio, haven’t you?).

If you study these insights (and you should) you’ll see not only the types of data Spotify is gathering but also how they’re using this data to create greater value for their brand advertisers.

It’s some amazing stuff – you should watch this video. Thanks to Brian and to Spotify for sharing it with the gang at hivio.

Click the video below to watch:

Make sure to sign up at if you want to be in the loop for future editions of the audio future festival.

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