You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE.
The presentation is called “9 criteria for brand essence,” and it’s required viewing for every broadcaster who cares to make their brand more than a distribution channel for somebody else’s content.
[Note: if the link is invisible then just click on the post title to view the presentation on the web]
The 9 criteria are:
1. Unique
2. Intangible
3. Single-minded
4. Experiential
5. Meaningful
6. Consistently delivered
7. Authentic
8. Sustainable
9. Scalable
Excellent, all.