mramsey1Nov 17, 2015Radio Social Media Managers Are Near TearsYesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
mramsey1Jul 7, 2015The Power of Just BecauseSpend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily...
mramsey1Feb 12, 2015What’s the Future of Radio? That’s the Wrong QuestionEveryone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?)...
mramsey1Jan 27, 2015Is Streaming Momentum Stuck? Really?There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...
mramsey1Dec 30, 2014Bob Iger’s Lessons for RadioDisney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t...
mramsey1Dec 16, 2014Your Radio Brand Should Have What Nobu’s HavingNobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...
mramsey1Nov 6, 2014Why Doesn’t Radio “Talk” to Women?Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows...
mramsey1Oct 31, 2014A Halloween Story for BroadcastersThis is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I...
mramsey1Oct 24, 2014What Radio Needs to Know About MillennialsIf you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...
mramsey1Oct 13, 2014How to Monetize Your PodcastWhat’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
mramsey1Sep 29, 2014Proof that Terrestrial Radio Can Make Money StreamingI’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is...
mramsey1Sep 25, 2014Ryan Holiday: How to Grow Your Media Brand the Silicon Valley WayQuick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...
mramsey1Sep 15, 2014How “Smartcuts” Can Transform Your Media BrandQuick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
mramsey1Aug 28, 2014The Nail in HD Radio’s Coffin – And What It Means For YouFrom Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more....
mramsey1Aug 21, 2014Why Chasing “Cool” for Radio is a Fool’s ErrandThere’s nothing less “cool” than a room full of 50-year-olds preaching the importance of making something “cool.” And that happens all...
mramsey1Aug 15, 2014Surprise! Radio Disney Doesn’t Need Radio!So Disney sells of all of its Radio Disney station assets – 23 AM and 1 FM – save for its LA flagship, which is evidently a content...
mramsey1Aug 6, 2014Here’s Where Built-In Radio on Mobile Phones Would Win BigEarlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will...
mramsey1Jul 31, 2014Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a...
mramsey1Jul 18, 2014Why Nothing Changes in Talk RadioI guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk...
mramsey1Jul 16, 2014The Death of Distribution Channel AdvantageSo I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an...