#movie

Oct 10, 2017

Hear “Inside The Exorcist” Today!

Today is the day. It’s the day that the first two episodes of my new series for Wondery, Inside the Exorcist are released. Drop whatever you’re doing and subscribe here. Why should you listen? Because the series is really, really good. And because if you enjoyed my previous series, Inside Psycho, you’re going to like this one even more. This is the kind of audio that helped make radio famous once upon a time. And today it’s driving new interest in the on-demand category. Insi

4 views0 comments

Introducing The Amazing New Podcast: “Inside The Exorcist”

mramsey1

Sep 26, 2017

Introducing The Amazing New Podcast: “Inside The Exorcist”

I was floored by the amazing reception to Inside Psycho a few months ago, and I am now very proud to introduce to you my second collaboration with incomparable audio designer Jeff Schmidt and the terrific folks at Wondery: Inside The Exorcist. This project has been months in the making and I can honestly say I am as proud of it as anything I have ever done. Listen (if you dare) and I think you’ll hear some of the most compelling audio you will ever hear. That’s how good I thi

4 views0 comments

Media Unplugged: Will the Curtain Come Down on Movie Theaters?

mramsey1

Jun 14, 2017

Media Unplugged: Will the Curtain Come Down on Movie Theaters?

Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why bad movies fail at the box office: It’s the critics’ fault, of course, the NFL’s peculiar standards on what brands can and can’t advertise during games, and why being a ghost writer for a YouTube star is the hot new career choice. It’s episode 65 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This ep

3 views0 comments

Media Unplugged – Is the New Apple Music a “Mess?”

mramsey1

Jun 17, 2015

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin. Listen as we go inside media to reveal the ugly truth! Click the pl

2 views0 comments

mramsey1

May 3, 2015

Music Discovery is Overrated

Last week Seth Godin penned a piece titled “Discovery Fatigue.” In it he argued that a little bit of discovery goes a long way, and the zeal to discover at the beginning of something wanes as time and life go on. Seth offers three reasons for this: First, once you’re busy with what you’ve got, it diminishes the desire to get more. Second, discovery is exhausting. Putting on a new pair of glasses, seeing the world or hearing the world or understanding the world in a new way is

3 views0 comments

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

mramsey1

Apr 30, 2015

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck’s Slave-gate coverup, and a great co-promotion between HBO’s Game of Thrones and UBER. Listen as we go i

1 view0 comments

mramsey1

Mar 20, 2015

It’s Time to Blow Up Podcasting

Despite the rise in podcast usage there are still a ton of people who don’t know what podcasts are and couldn’t care less. Why? This week in our twice-monthly podcast Media Unplugged, Tom Asacker and I discussed (among other things) how it could be that Seinfeld, an almost twenty-year-old TV show that has been re-run umpteen times, could be worth $90 million in streaming rights fees. $90 million?! So what does that have to do with the growing pains of podcasting? A lot, I thi

1 view0 comments

Snapchat goes Big Media and Amazon becomes a Movie Studio

mramsey1

Feb 4, 2015

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie business will never be the same. Plus, Tom raves about Taylor Swift’s move to gobble up trademark protection to many of her phrases, while Mark rants about the utter absence of ideas for season two of the popular podcast, Serial. Mark also raves about the most popular Superbowl commercials – many of which didn’t even exist. It’s episode 12

2 views0 comments

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

mramsey1

Oct 3, 2014

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real story underlying Netflix’s attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed’s viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the heart of theatrical distribution with their first-ever original motion picture, a sequel to Crouching Tiger, Hid

2 views0 comments

Your Station Can be Featured in a Major Motion Picture

mramsey1

Aug 10, 2013

Your Station Can be Featured in a Major Motion Picture

You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your morning show’s name? Of course you do. What broadcaster doesn’t? You want your name up in lights! Well you’re in luck. Since movies are one of my things, I’ve arranged with the producers of the forthcoming movie version of the web series phenomenon Fear Clinic to create a spot for your station’s name or the name of your star personality! And as t

3 views0 comments

mramsey1

Dec 28, 2012

The Wisdom of Colliding Radio Genres

I was listening to an interview with filmmaker Quentin Tarantino and a fan asked him what movies made an early influence on him. One of his answers was surprising – the movie was Abbott & Costello Meet Frankenstein. I’m with you, Quentin – I have seen that movie hundreds of times (and yes, it still holds up). Why did this film make such an impression on young Quentin? Because it was the first time he had seen a movie where two “different” genres collided: It was both funny

2 views0 comments

mramsey1

Dec 10, 2012

After that Radio Job….

It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a TV network, major entertainment blogs, and even a Hangout with the folks at Google, it’s all about drumming up action surrounding an event – a piece of content. It’s a reminder that stars align around worthy content – worthy ideas made real. Activity and ideas and passion and interest are attracted to activity and ideas and passion and inte

1 view0 comments

Social Media for Radio the Sharktopus Way

mramsey1

Aug 14, 2010

Social Media for Radio the Sharktopus Way

Plenty. Sparking social media engagement doesn’t require a big budget. It doesn’t require a big cash giveaway to spread the word. And it isn’t about what you have to pitch or promote. In other words, it’s not about you. What it does require are ideas and a sense of fun that appeals to your circle of fans such that they will want to share the fun with their friends. Watch this video and see for yourself. And here’s the audio version: Audio clip: Adobe Flash Player (version

1 view0 comments

MARK RAMSEY MEDIA

CONTACT MARK RAMSEY