top of page
Search
mramsey1
Nov 16, 2012
Digital Media: What’s in Store for 2013
Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I’ll focus on some highlights...
3 views0 comments
mramsey1
Nov 15, 2012
News/Talking about the Wrong Things
Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election...
2 views0 comments
mramsey1
Oct 24, 2012
Beware the “Commercial Cliff”
The spot load on some radio stations continues to swell. But how much is too much? At what point will audiences and advertisers decide...
3 views0 comments
mramsey1
Aug 30, 2012
Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
1 view0 comments
mramsey1
Aug 28, 2012
Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
5 views0 comments
mramsey1
Jul 26, 2012
Social Media is a Mirror
Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the...
1 view0 comments
mramsey1
Jul 25, 2012
Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we...
4 views0 comments
mramsey1
Jul 20, 2012
Will Kickstarter Disrupt Public Radio?
Kickstarter is one of several crowdsourced funding platforms. Have a pet project? Post it there and let the crowd fund it for you (or...
5 views0 comments
mramsey1
May 2, 2012
Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
3 views0 comments
mramsey1
Apr 19, 2012
“By 2020 ‘Broadcasting’…will be Foreign to Anyone Under 40”
GigaOm bottom-lines this week’s NAB with this: If this week’s National Association of Broadcasters Show is any indication, by 2020...
2 views0 comments
mramsey1
Mar 22, 2012
Radio’s Kodak Moment
So Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a...
0 views0 comments
mramsey1
Nov 5, 2011
Conquering Fear in Fast-Changing Times
In today’s wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given...
1 view0 comments
mramsey1
Nov 2, 2011
9 Ways to Transform Your Radio Brand
You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...
2 views0 comments
mramsey1
Sep 18, 2011
What are Radio’s “Great New Ideas”?
You have probably heard about the changes at Netflix. One company is now becoming two, with the original brand providing the streaming...
3 views0 comments
mramsey1
Jun 20, 2011
10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
3 views0 comments
mramsey1
Jun 10, 2011
A Lesson for Radio from Condé Nast
What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish? You...
4 views0 comments
mramsey1
May 13, 2011
Think of Your Digital Platform as a Relationship Engine
One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...
3 views0 comments
mramsey1
Mar 4, 2011
Do Listeners want DJ Blogs on your Website?
From Radio-Info, reporting on research at the Country Radio Seminar: From a country station website, the most loyal (P1) listeners want...
3 views0 comments
mramsey1
Mar 1, 2011
Seth Godin wants Radio to Start Something
Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...
2 views0 comments
mramsey1
Feb 3, 2011
The Science of Social Media
Here’s a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is...
1 view0 comments
bottom of page