It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom...

hivio, the audio future festival, goes LIVE in about ONE WEEK. If you’re not in the room with us at the world-famous Hollywood Improv,...

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...

Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode...

Lots of people have been talking about the phenomenon of This American Life’s Serial podcast and what it has meant to the booming...

Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting....

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...

Is it important for creative to make audio advertising sexy? Okay, not necessarily “sexy,” per se – but seductive, compelling,...

Coming tomorrow…. Some terrific announcements from hivio, the audio future festival. Click to Watch: Sneak peek here. Or stay tuned for...

What if your News/Talk station could have a mobile app that not only replayed your linear over-the-air stream, but also created something...

What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where...

Nobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...

If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually,...

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...

What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy...

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study...

This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among...

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar –...