And Radio’s Secret Power is…
Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
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mramsey1
- Jul 25, 2015
Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
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mramsey1
- Jul 13, 2015
What’s EXCLUSIVE about your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
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mramsey1
- Jul 1, 2015
Spotify after Apple Music – Brian Benedik at hivio 2015
What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s...
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mramsey1
- Jun 30, 2015
Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is...
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mramsey1
- Jun 28, 2015
What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
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mramsey1
- Jun 17, 2015
Media Unplugged – Is the New Apple Music a “Mess?”
Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with...
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mramsey1
- Jun 13, 2015
What Apple Music’s Streaming Radio Station REALLY Means
In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the...
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mramsey1
- Jun 9, 2015
Slicing Apple Music – Part 1: Will It Kill Spotify?
As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a...
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mramsey1
- May 13, 2015
Apple Watch Fail?
Apple Watch #fail? And Reese Witherspoon – Actress or Online Retail Brand? It’s episode 19 of Media Unplugged with branding authority Tom...
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mramsey1
- May 6, 2015
How Many Cars will be Dashboard-Powered by Google and Apple?
There’s much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard...
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mramsey1
- Apr 16, 2015
Exclusives Power the Next Generation of Online Radio Competition
Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives...
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mramsey1
- Mar 10, 2015
Music Labels Don’t Understand the Real Value of Music
Memo to music labels: The “value” of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A...
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mramsey1
- Feb 16, 2015
Here’s Why Apple Hired a Famous Radio DJ
Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is...
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mramsey1
- Jan 4, 2015
Your New Auto Dashboard Debuts This Month
In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is...
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mramsey1
- Sep 21, 2014
So THAT’S How Apple’s PR Team Really Does It!
Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in...
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mramsey1
- Aug 23, 2014
Here’s Why Radio Will Have a Tough Time on Mobile Phones
The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study...
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mramsey1
- Jun 29, 2014
The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
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mramsey1
- Apr 16, 2014
Radio and the Future of Mobile Phones
In January, Google will reportedly release a “modular smartphone” in an attempt to disrupt market leaders Apple and Samsung. From...
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mramsey1
- Mar 3, 2014
What Apple’s CarPlay Means for Radio
By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to...
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