mramsey1Apr 28, 20176 Reasons Your Station Should Do Perceptual ResearchPerceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
mramsey1Apr 12, 2017Radio and the End of PersonalizationThere is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it,...
mramsey1Apr 10, 2017Media Unplugged: Amazon Lands NFL Streaming Rights…So What?Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the...
mramsey1Apr 5, 2017Advertisers Can Be Their Own Worst EnemiesWe had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard...