Radio’s Lost Podcasting Opportunity
When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates...
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mramsey1
Jan 31, 2017
New Radio Competition from the New York Times
Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The...
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mramsey1
Jan 19, 2017
The Magic of Radio Experiences
Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right?...
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mramsey1
Jan 5, 2017
Here’s How Radio Gets MORE Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
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mramsey1
Jan 2, 2017
Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
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mramsey1
Dec 21, 2016
Facebook Live Audio – So What?
Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.”...
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mramsey1
Dec 2, 2016
And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
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mramsey1
Nov 8, 2016
Now Any Car Is An Android Auto
The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio...
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mramsey1
Nov 7, 2016
Radio: There Will Be No More New Music Formats
If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the...
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mramsey1
Oct 11, 2016
Apple CarPlay And Android Auto Are About To Explode
I have written a lot about the coming transformation of the auto dashboard and my belief that, in the long run, it will be the domain of...
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mramsey1
Oct 4, 2016
When Under-34’s Shrink Their Radio Listening
People under the age of 50 spend more time every week using apps and the web on their smartphone than they spend listening to the radio....
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mramsey1
Sep 19, 2016
Radio’s Problem After the iPhone 7
Unless you’ve been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the...
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mramsey1
Aug 25, 2016
Radio: Why Connected Cars Don’t Matter
From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in...
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mramsey1
Aug 17, 2016
This Will Revolutionize Radio Ad Sales
If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
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mramsey1
Aug 16, 2016
Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
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mramsey1
Aug 15, 2016
Podcasting is Going to be Big Business
There’s lots of chatter about podcasting today – from hobbyists, from fans, and from the companies deeply embedded in the space. But all...
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mramsey1
Aug 1, 2016
How Radio Ads Influence Generation X
Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
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mramsey1
Jul 6, 2016
Podcasting is Not a “Secret Weapon”
Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR...
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mramsey1
Jul 5, 2016
The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting
How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of...
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mramsey1
Jun 28, 2016
How Millennials Use Radio, Online Radio, and Podcasting
Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms...
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