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The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting


How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place?

Peter Kafka is a great person to ask.

Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes,, and the brand that became Business Insider. He is the host of the “Recode Media with Peter Kafka” podcast, and the producer of the annual Code/Media conference.

Here are some of the questions we covered:

  1. What’s your assessment of Mary Meeker’s latest presentation on trends in digital media?

  2. Media is exploding. Brands – even consumers – are media makers today. Some have argued that we have reached “Peak TV.” Are we getting close to “Peak Media”?

  3. Why did Re/code launch a series of audio podcasts? What are you achieving with audio that you can’t achieve with straight editorial content? What is the unique power of audio from your perspective?

  4. When we talk about the mind-boggling usage metrics for platforms like Facebook or Snapchat, what is the lesson for more traditional media players? What should they learn by that amazing success?

  5. There seems to be no limit on scale or the appetite for scale, yet few platforms will ever reach the ubiquity of a Buzzfeed. What does that mean for the business models of everyone else in the media space?

  6. You had a guest on your podcast, Hunter Walk, co-founder of Homebrew, who argued that podcasts should not be free, that they should be available by subscription. Is it too late for that? Will listeners pay for content the way that viewers do?

  7. Creating podcasts is so easy, anyone can create one. What does that flood of content do to the chances for the good stuff to rise to the top? And what does that mean for the future of audio “hits”? Can we even have “hits” that attract broad audiences in that world?

  8. Which is more important, the quality of content or the quality of content distribution?

Click the play button to watch the video. If you want to stay up with trends, this is a great way to spend 20 minutes.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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