I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...

That’s a sentence from Seth Godin’s new book Linchpin: Are You Indispensable? While Seth is talking specifically about the rewards of...

Did your station email something like this to your audience this morning? And if not, why not? Opportunity comes to those who are smart...

Seth Godin's new book Linchpin: Are You Indispensable? In advance of my conversation with Seth, here's a preview of the book, his most...

It's not every day you meet Mr. Spielberg. But on this day, here's what I learned. This is an episode of my TV show, Area 51, on...

Here's a presentation created by Katz's Bob McCurdy called "The Power of Sound," tagged with my introduction. This is a great tool for...

My friend Tom Asacker is one of the smartest marketing thinkers I know. Tom is noted speaker, strategist, and author of A Clear Eye for...

Godin-y goodness from Seth. Our job is to change everything, says Seth. "And the way we make change is by leading." We lead the tribes of...

KPRI chief Bob Hughes tells me it was inspired by something I said or wrote some time ago: Namely that the primary obstacle to...

Some great advice from MediaPost: 1. Authenticity Trumps Celebrity: Consumer 2.0 responds to honest, relevant messaging from peers over...

From Ad Age: 1. Listening to consumers is more important than talking at them. We may be ahead of our competitors, but we're most...

In a Twitter post, I asked how "sexy" your radio station was, since "sexyness" is a big goal for Apple. Here's one interesting reply:...

From AdAge: All marketers can learn important lessons from GM's Saturn experiment — such as the power of a differentiating branding idea...

One of your better potential sources for non-spot revenue is that "unsexy newsletter" your station sends listeners. Assuming, of course,...

On this inauguration day, it's worth recognizing how "Obamarketing" is likely to influence the way we do business in radio from this day...

Here's a very well done brief on Brand Personality: Communicating Character and Authenticity in a Digital World. It's by Poul Mikkelsen,...

Regardless of your political inclinations, you probably agree with most experts  that Barack Obama's "ground game" – his campaign's...

Great post from Seth Godin on what we should take away from the US Election. To summarize…. Stories really matter. More than a billion...

From BizCommunity.com: At Nike the slogan is just do it - [but] the mantra is Authentic Athletic Performance. As Scott Bedbury, who was...

Recently I had a chat with a market manager for a radio group who described to me some of the successes they had in developing online...