mramsey1Jun 30, 2010Brands will not just be Media, they will be EntertainmentI have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
mramsey1Feb 28, 2010In Praise of “Honest Signals”That’s a sentence from Seth Godin’s new book Linchpin: Are You Indispensable? While Seth is talking specifically about the rewards of...
mramsey1Feb 7, 2010For everyone who thinks good ideas are hard and expensive….Did your station email something like this to your audience this morning? And if not, why not? Opportunity comes to those who are smart...
mramsey1Jan 19, 2010Previewing Seth Godin’s new book “Linchpin: Are You Indispensable”Seth Godin's new book Linchpin: Are You Indispensable? In advance of my conversation with Seth, here's a preview of the book, his most...