Is your Radio Station “Sexy”?

In a Twitter post, I asked how "sexy" your radio station was, since "sexyness" is a big goal for Apple.

Here's one interesting reply:

Apple looks at the iPhone/iPod as "lifestyle" devices. Radio looks at itself as "broadcast"… & broadcast is NOT sexy.

Is that right?  Is your station not about "lifestyle" but instead simply about "utility"?

Is it wise for your station to be as seductive as a freshly-minted iPod?  And if so, how do you do it?

Discuss…