In a Twitter post, I asked how "sexy" your radio station was, since "sexyness" is a big goal for Apple.
Here's one interesting reply:
Apple looks at the iPhone/iPod as "lifestyle" devices. Radio looks at itself as "broadcast"… & broadcast is NOT sexy.
Is that right? Is your station not about "lifestyle" but instead simply about "utility"?
Is it wise for your station to be as seductive as a freshly-minted iPod? And if so, how do you do it?