mramsey1Jun 20, 201110 Lessons for Radio from Starbucks’ Howard SchultzHoward Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
mramsey1Jun 7, 2011Radio’s “Chocolate” ProblemHow do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...
mramsey1May 27, 2011How to Get More Listening Occasions“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
mramsey1May 15, 2011What are you “Famous” for?In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for? Can you fit it into one...