Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...

How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...

“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...

In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for?  Can you fit it into one...

When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US...

There’s differentiation – and then there’s meaningful differentiation.  Real differentiation. Most of what passes for differentiation in...

“The key to getting and holding attention is having something new happen continually.” So writes Nancy Duarte in her terrific book...

Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...

David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...

Unless you understand the forces changing business today, there is no tomorrow for you. This short podcast from the Harvard Business...

If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like...

You can learn a lot from Twitter – and not just about Twitter, but also about how to spread messages about anything to anyone any way....

Youngmee Moon is the author of Different: Escaping the Competitive Herd This is the second and final part of our conversation. You can...

Youngmee Moon is the author of Different: Escaping the Competitive Herd This is a truly enlightening conversation, and you can catch the...

Don’t take my word for it.  Take the word of Gary Vaynerchuk, a guy who would not exist in the public spotlight were it not for all...

Creating an impression which lasts. This is forgotten when we obsess on legendary call letters even when the legend is only in our minds,...

Would this be another long-since-robbed tomb?  Would it contain anything at all? Carter peered into the hole. “Can you see anything?”...

The problem was – everything. Every aspect of the movie demanded a level of computer-generated animation that had no precedent.  Hard...

Rubicon is AMC’s biggest series debut ever.  It follows in the wake of previous successes Mad Men and Breaking Bad. So how did the AMC...

1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on.  You’re a...