Key Lessons from Online Radio Abroad
Two things separate the way online radio works in the US from the way it tends to work internationally. First, there’s far more...
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mramsey1
Nov 7, 2010
12 Satisfying Seconds of Advertising
So I’m listening to Pandora on my home audio/TV system via my Blu-Ray DVD player. I was tuned in for about an hour as I read a book,...
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mramsey1
Nov 6, 2010
“Every Business is a Media Business”
Unless you understand the forces changing business today, there is no tomorrow for you. This short podcast from the Harvard Business...
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mramsey1
Nov 3, 2010
How to Unlock the Hearts and Minds of your Consumers
Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom....
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mramsey1
Nov 3, 2010
Help! My Facebook Fan Page has been Invaded!
What do you when local event promoters and desperate music label hitmakers take their case straight to the folks who love you the most,...
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mramsey1
Nov 3, 2010
Opportunity Screams for Radio – Talking with Tom Asacker
Tom Asacker is one of my favorite marketing change-makers. He is a popular speaker around the world and works directly with the...
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mramsey1
Nov 2, 2010
The NAB doesn’t seem to understand Radio’s Future
Sometimes the NAB doesn’t understand the future of its own industry. I’m referring to one point written by NAB to Radio Ink and following...
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mramsey1
Oct 27, 2010
5 Lessons Radio can learn from Blockbuster
Blockbuster once defined the video business. Now in bankruptcy, it has shuttered thousands of stores and fired thousands of employees....
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mramsey1
Oct 27, 2010
Give your Audience Something to Do
“We’re doing a better job at selling what we have online than having content online worth selling.” That sums up the comment one of...
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mramsey1
Oct 25, 2010
Radio is about to Make a Very Bad Bet
Theoretically it makes all the sense in the world: The labels want higher licensing fees from radio? Fine, then radio wants a faster and...
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mramsey1
Oct 19, 2010
Personalize This, Radio
Everybody’s personalizing their websites nowadays, thanks to tools like Facebook. How about you? Is your experience personalized to the...
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mramsey1
Oct 17, 2010
The Future of News/Talk Radio
Last week I was honored to be part of a panel at Al Peterson’s NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as...
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mramsey1
Oct 12, 2010
Is Radio Waving its Future Goodbye?
From Bloomberg: By early next year, Ford Motor Co. will be shipping Fiesta cars with software that operates Pandora via voice controls....
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mramsey1
Oct 11, 2010
The End of the “Program Director”
The other day I was listening to Fresh Air on NPR. The program was closing and Terry Gross was reading credits when she said something...
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mramsey1
Oct 10, 2010
WHY there’s an “App for That”
The best argument for why you – or your clients, for that matter – could benefit from their own branded app is not “because everyone...
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mramsey1
Oct 8, 2010
“Being There” is Overrated
From Seth Godin: Ubiquitous distribution is overrated Some industries (like book publishers and analgesic makers) believe that they best...
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mramsey1
Oct 7, 2010
Stop the “Local” Insanity
From Tom Taylor: How do you restrict a station’s streaming availability, geographically? Can you make it available just where its...
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mramsey1
Oct 6, 2010
Radio Broadcasters are Measuring the Wrong Things
Yes, I get it. We’re addicted to ratings. But treating our digital assets as proverbial red-headed step-children does them – and us – no...
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mramsey1
Oct 5, 2010
Make Radio an On-Demand Brand
An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...
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mramsey1
Sep 30, 2010
Seth Godin on the History of Radio’s Future
Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter Tribes: We Need You to Lead Us I’ve...
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