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Radio: Monetizing Fans who Love You
It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue...
mramsey1
May 8, 2014
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0 comments


Radio’s REAL Problem on the New Auto Dashboard
Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease...
mramsey1
Apr 6, 2014
5 views
0 comments


Is NextRadio Growing…or Sinking?
From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio...
mramsey1
Mar 19, 2014
17 views
0 comments


It’s Time to Rethink Rewards Programs
The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential...
mramsey1
Feb 3, 2014
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Stop Picking on Pandora, Radio
So is Pandora “radio” or isn’t it? I have (correctly) argued “yes” here and here and here. “Radio” is a menu of value propositions –...
mramsey1
Jan 27, 2014
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LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future
So what’s ahead for the radio industry and the folks who work in it? That’s one of the subjects of Borrell Associates‘ new report: The...
mramsey1
Jan 20, 2014
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5 Ways to Make a Better Radio Blog
Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make...
mramsey1
Jan 9, 2014
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0 comments


Radio: Your Facebook Page is Un-Liking You
This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we...
mramsey1
Dec 9, 2013
3 views
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How to “Rescue” Radio
How to “rescue” radio? Doc Searls has some ideas, and Doc’s a very smart man. He is, among other things, the co-author of the classic The...
mramsey1
Dec 3, 2013
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0 comments


Radio and the Future of Digital: 2013
Henry Blodget at Business Insider just published an updated look at the future of digital media that has consequences for those who are...
mramsey1
Nov 12, 2013
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Personalization is Everything
“Only a feature.” What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized...
mramsey1
Sep 18, 2013
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Is Radio Serious about the Internet?
And I’m not talking about streaming here. It’s already clear that radio is not necessarily serious about that, or we wouldn’t suffer...
mramsey1
Aug 26, 2013
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Newspaper Lessons in Transformation for Radio Broadcasters
Invariably, that means some in the industry will become leaders while the rest become followers and even also-rans. Mike Hodges is one of...
mramsey1
Aug 21, 2013
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What Hollywood Knows that Radio Doesn’t
“Hollywood Studios’ Message to Executives: Embrace Digital or Die.” That was the title of the piece in The Wrap. It focused on the ascent...
mramsey1
Jul 22, 2013
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Things I Hate about Radio Station Websites
Some folks accuse me of being too negative in some of my posts. For you, this will be your “I told you so” moment. Are you like me? Do...
mramsey1
Jun 30, 2013
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Radio is Bad at Technology, but…
All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your...
mramsey1
Mar 25, 2013
2 views
0 comments


The Future of Radio is Visual
As media mix and match, as edges smudge and barriers topple, it’s inevitable that the original audio medium becomes enhanced with...
mramsey1
Mar 12, 2013
4 views
0 comments


Radio has only Two Paths – and “Local” isn’t One
Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
mramsey1
Mar 4, 2013
2 views
0 comments


How You – Behind that Radio Mic – Can Make Money Online
David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show,...
mramsey1
Feb 19, 2013
3 views
0 comments


Is there a Business Model for Streaming?
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
mramsey1
Feb 11, 2013
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