mramsey1Jul 12, 2009PPM: If You Can’t Remember Listening, What’s the Point?Recent research reported that some fraction of radio PPM listeners are listening to some of their stations so passively they don't even...
mramsey1Jul 7, 2009A Disclaimer is Worth a Thousand Rating PointsThis picture – from Arbitron's own PPM reporting tool (in an MRC-approved market) speaks volumes. To be fair, no "estimate" is precisely...
mramsey1Jun 18, 2009A walk through the Nielsen Radio Ratings DiaryHave you thumbed through a Nielsen Radio Ratings Diary? I hadn't. Until now. This future looks a lot like the past, but with stickers.
mramsey1Nov 18, 2008Nielsen vs. Arbitron: And the match goes to…So let me get this straight…. Nielsen will compete against Arbitron in 50 or so smaller and medium markets and will do so with...