Recent research reported that some fraction of radio PPM listeners are listening to some of their stations so passively they don't even...

This picture – from Arbitron's own PPM reporting tool (in an MRC-approved market) speaks volumes. To be fair, no "estimate" is precisely...

Have you thumbed through a Nielsen Radio Ratings Diary? I hadn't. Until now. This future looks a lot like the past, but with stickers.

So let me get this straight…. Nielsen will compete against Arbitron in 50 or so smaller and medium markets and will do so with...

While I think our industry is wrong to legislate against Arbitron and invite the Feds into our internal squabbles with PPM, there’s no...

From Inside Radio: Taking a page from Cold War generals’ playbook, Arbitron launched a pre-emptive strike Monday aimed at attempts to...

From Radio & Records: New York AG Investigates PPM New York attorney general Andrew Cuomo has initiated an investigation into Arbitron’s...

Three-quarters of the time a station has a ratings event that’s dramatically up – or dramatically down – they will tell you they have no...

According to a study by the Centers for Disease Control and Prevention, 22.3 percent of U.S. households with both landline and cell...

Interesting analysis on Rush Limbaugh’s “PPM DNA” by the folks over at Coleman Research. But not necessarily interesting in the ways...

To be sure, this data has a role. But the zeal with which it’s being promoted and, I would argue, over-used is worse than bad for...

What your product does is almost as important as what you call it. [Don’t see the video? Click the post title and stand back]

I have to admit, this is the first time I actually feel sorry for the folks at Arbitron. Here’s an NPR story (listen here) on Arbitron’s...

As I’ve noted before, Arbitron’s analysis of satellite radio ratings is hopelessly flawed due to methodological circumstances which make...

From Radio Business Report: CC Radio Houston Moving from 3 to 2 stopsets per hour? It’s all part of upping the numbers with PPM. We’re...

As the PPM ratings world dawns, one of the sayings I’m hearing a lot nowadays is this one: “We used to market for awareness, but now we...

From Inside Radio: Not all P1 listeners are created equal. Programmers have known this was more or less true for years — but using PPM...

Says Arbitron: Based on its tests of the electronic diary, Arbitron expects that at least one out of every twenty survey participants...

To simplify, Arbitron says that roughly 92% of listeners listening to what precedes a commercial break stay with that station into the...

Arbitron rules, effective Fall 2006, and what they might mean to you: 1. Public and non-commercial radio stations will be included in...