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A Disclaimer is Worth a Thousand Rating Points

This picture – from Arbitron's own PPM reporting tool (in an MRC-approved market) speaks volumes.


To be fair, no "estimate" is precisely "accurate" because "accuracy" is no easier to measure than the number of angels dancing on the head of a pin.

Then again, pins make no head-counts and no promises to ad agencies and clients.

And pins are cheap.

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