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Radio is about to Make a Very Bad Bet
Theoretically it makes all the sense in the world: The labels want higher licensing fees from radio? Fine, then radio wants a faster and...
mramsey1
Oct 25, 2010


Radio’s Time-Spent-Listening Fix (Hint: Don’t Hold your Breath)
Radio time-spent-listening (TSL) is declining. This is something I’ve been writing about for a long time, yet many broadcasters...
mramsey1
Sep 28, 2010


Do Advertisers think Radio is Irrelevant?
That’s the essence of what one of Radio’s leading group heads said to me recently. And that explains radio’s obsession with showcasing...
mramsey1
Aug 24, 2010


The Key to Building Value in Radio
This week Mediapost columnist Diane Mermigas summed up the challenge for media companies so succinctly, I wanted to showcase the core of...
mramsey1
Aug 8, 2010


What Radio can learn from the Old Spice Man
Unless you broadcast from a cave, you are familiar with the Internet phenomenon that is the Old Spice Man. Tweets from regular consumers...
mramsey1
Jul 18, 2010


Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
mramsey1
Jul 9, 2010


Google has glimpsed the future…and it may be yours
From the Wall Street Journal: The first phase of Google's music service is expected to be a Web store where users can buy and download...
mramsey1
Jun 22, 2010


Ford signals the need to reinvent Radio – are you listening?
Last week Inside Radio featured one of the most important items of the year, and I'm guessing the significance of it evaded many readers:...
mramsey1
Jun 21, 2010


What Radio Doesn’t Understand about Streaming
From Inside Radio: Difficulty monetizing webcasts has some broadcasters pushing for a simulcast rule re-write. As listening to station...
mramsey1
Jun 14, 2010
Do you help your clients optimize the performance of their ads?
Facebook does. Like this: Hi Mark Ramsey, You've been selected to receive a free optimization! If you would like to participate in this...
mramsey1
Jun 11, 2010


Scaling Up Online Radio
In their words, this creates "the first-ever end-to-end technology provider for the streaming marketplace", with content delivery,...
mramsey1
Jun 7, 2010
Making Radio Accountable in One Easy Lesson
One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than...
mramsey1
Jun 1, 2010


Advertising: It will take four years to return to pre-recession levels
A terrific and timely analysis from MediaPost: This is virtually unprecedented in U.S. history. In the past, ad-spending declines linked...
mramsey1
May 9, 2010
How Brands Could Use Sound Better
Here's a good lesson for our agency friends and our production and programming staff on the best ways to use sound. For an industry based...
mramsey1
May 4, 2010


I’ll buy my spots from Apple, thank you
First the company, made famous by friendly personal computers, launched a mobile music device and an easy system to fill it with music....
mramsey1
Mar 31, 2010


Advertisers will shift from Mass to Niche and “Individual”
From MediaPost's Diane Mermigas: An involuntary open broadband infrastructure will universally support new addressable ad business models...
mramsey1
Mar 28, 2010


Radio Spotloads and the End of the World
Thanks to the new – and dramatically lower – spotloads of radio alternatives like Pandora and Slacker, Sean concludes "“A drastically...
mramsey1
Mar 23, 2010


Making Marketing with Meaning – Agency Strategist Bob Gilbreath speaks out on Radio – Pa
Here's Part 2 of my Q&A with Bob Gilbreath, the author of a new book called The Next Evolution of Marketing: Connect with Your Customers...
mramsey1
Mar 9, 2010


Making Marketing with Meaning – Agency Strategist Bob Gilbreath speaks out on Radio – Pa
Bob Gilbreath is the author of a new book called The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning...
mramsey1
Mar 9, 2010
Is Advertising “Failure”?
Tom Asacker pointed me to this article by media pundit and F.O.H.S. (Friend of Howard Stern) Jeff Jarvis, where he made this alarming yet...
mramsey1
Feb 15, 2010
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