Whether or not your ratings are measured by PPM, there is stuff you will learn in this presentation. It’s really designed for any station in any market that expects to attract and retain audience.
Thanks to Arbitron for supporting this effort and to the many broadcasters who publicly and privately assisted in the execution of this project. It is brought to you by Mercury Radio Research and is being presented to the radio industry concurrent with this posting at the NAB Radio Show in Charlotte.
View Quicktime Movie Version (55mb) (includes the full presentation and narration)
Download PDF notes (Note: The narration in the movie adds a lot. If you simply download the notes you will lose quite a bit of the presentation – but it sure is a lot shorter)