Mercury Radio Research

See it online now: “Seducing PPM: The 7 Habits of Highly Successful Ratings”

Thanks to Arbitron for supporting this effort and to the many broadcasters who publicly and privately assisted in the execution of this...

Want to increase your ratings by 32% overnight?

Want to know what it is? Find out Friday at the NAB Radio Show in Charlotte. And, I’m happy to add, this is the last tease I will ask you...

Is “Friday the new Thursday” in PPM? Nope.

Is that right? No, actually, it’s dead wrong. And not only is it wrong, but acting as if it’s right will hurt your ratings. Want to...

Coming this Friday at the Charlotte NAB Radio Show…

Recall Matters. The myth that recall is irrelevant in a PPM world is dead wrong. That’s habit #1 of the 7 Habits of Highly Effective...

Seducing PPM: A very special presentation at this year’s NAB Radio Convention

This isn’t an academic exercise. It’s not a function of “expert opinion.” It’s easy to figure out. But you have to do the homework....

Mercury in the Wall Street Journal today

hear2.0’s sister company, Mercury Radio Research is in the Wall Street Journal [membership required] today. Look for the story about John...

CONTACT MARK RAMSEY