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See it online now: “Seducing PPM: The 7 Habits of Highly Successful Ratings”
Thanks to Arbitron for supporting this effort and to the many broadcasters who publicly and privately assisted in the execution of this...
mramsey1
Sep 27, 2007


Want to increase your ratings by 32% overnight?
Want to know what it is? Find out Friday at the NAB Radio Show in Charlotte. And, I’m happy to add, this is the last tease I will ask you...
mramsey1
Sep 26, 2007


Is “Friday the new Thursday” in PPM? Nope.
Is that right? No, actually, it’s dead wrong. And not only is it wrong, but acting as if it’s right will hurt your ratings. Want to...
mramsey1
Sep 25, 2007


Coming this Friday at the Charlotte NAB Radio Show…
Recall Matters. The myth that recall is irrelevant in a PPM world is dead wrong. That’s habit #1 of the 7 Habits of Highly Effective...
mramsey1
Sep 23, 2007


Seducing PPM: A very special presentation at this year’s NAB Radio Convention
This isn’t an academic exercise. It’s not a function of “expert opinion.” It’s easy to figure out. But you have to do the homework....
mramsey1
Aug 30, 2007
Mercury in the Wall Street Journal today
hear2.0’s sister company, Mercury Radio Research is in the Wall Street Journal [membership required] today. Look for the story about John...
mramsey1
Nov 1, 2006
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