Thanks to Arbitron for supporting this effort and to the many broadcasters who publicly and privately assisted in the execution of this...

Want to know what it is? Find out Friday at the NAB Radio Show in Charlotte. And, I’m happy to add, this is the last tease I will ask you...

Is that right? No, actually, it’s dead wrong. And not only is it wrong, but acting as if it’s right will hurt your ratings. Want to...

Recall Matters. The myth that recall is irrelevant in a PPM world is dead wrong. That’s habit #1 of the 7 Habits of Highly Effective...

This isn’t an academic exercise. It’s not a function of “expert opinion.” It’s easy to figure out. But you have to do the homework....

hear2.0’s sister company, Mercury Radio Research is in the Wall Street Journal [membership required] today. Look for the story about John...