Recall Matters.
The myth that recall is irrelevant in a PPM world is dead wrong.
That’s habit #1 of the 7 Habits of Highly Effective Ratings to be presented on Friday morning this week at the Charlotte NAB in a presentation from my company titled Seducing PPM.
Find out more as the week goes on.
Here are the presentation details for those of you Charlotte-bound:
Seducing PPM: The 7 Habits of Highly Successful Ratings September 28, 2007 • 9:00AM – 10:15AM Charlotte Convention Center 217BC