Coming this Friday at the Charlotte NAB Radio Show…

Recall Matters.

The myth that recall is irrelevant in a PPM world is dead wrong.

That’s habit #1 of the 7 Habits of Highly Effective Ratings to be presented on Friday morning this week at the Charlotte NAB in a presentation from my company titled Seducing PPM.

Find out more as the week goes on.

Here are the presentation details for those of you Charlotte-bound:

Seducing PPM: The 7 Habits of Highly Successful Ratings September 28, 2007 • 9:00AM – 10:15AM Charlotte Convention Center 217BC