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Is “Friday the new Thursday” in PPM? Nope.

“Friday is the new Thursday,” says Arbitron.

Is that right?

No, actually, it’s dead wrong.

And not only is it wrong, but acting as if it’s right will hurt your ratings.

Want to discover the truth?

Where will you be this Friday morning?

Get ready. Seducing PPM: The 7 Habits of Highly Successful Ratings September 28, 2007 • 9:00AM – 10:15AM Charlotte Convention Center 217BC

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