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Christian Radio means “Betterness”

A couple weeks ago I gave a presentation at the Christian Music Broadcasters’ Momentum Conference, and the topic could not have been more timely: “Betterness.”

My argument is that improving the lives of our consumers is the highest calling for any broadcaster – and certainly for any Christian broadcaster.  This is not a generic thing or a symbolic thing.  This is a very specific action that begins with one listener and spreads to her family and her neighborhood (not the other way around).

Over time I’ll share bits and pieces of the video, but here’s an opportunity to view all the slides (and if you open the presentation on Slideshare you can also view some notes).

Thanks to the CMB for making this presentation possible.  And thanks to all the kind broadcasters in the room, and I’m very pleased to be able to share this presentation more widely.

It is NOT just for religious broadcasters.

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