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    Mark Ramsey Media Announces New Division – for Christian Broadcasters
    mramsey1
    • Dec 3, 2018

    Mark Ramsey Media Announces New Division – for Christian Broadcasters

    Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and – in many cases – a business model driven by fans, not by ratings. Over time, my company has become the leading strategic research firm for Christian radio. So now we’re doubling down with a new division buil
    28 views0 comments
    What Christmas Means for Radio
    mramsey1
    • Dec 11, 2017

    What Christmas Means for Radio

    The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not the meaning I’m talking about either. Christmas is a time of hope, of kindness, of togetherness, of love, and of nostalgia. And in an era of political divi
    4 views0 comments
    Non-Commercial Christian Radio Had Better Worry About This
    mramsey1
    • Jan 27, 2017

    Non-Commercial Christian Radio Had Better Worry About This

    I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these amazing and passionate folks, I have discovered something unsettling – a trend that, I believe, should concern them a great deal. Here’s what I hear: Over time, the magnitude of giving is steady or rising, but the total number of givers is declining. Also – as my own research shows – the age of the giving audience is not just a little older t
    6 views0 comments
    Christian Music Radio: 10 Secrets of Success Revealed
    mramsey1
    • Sep 11, 2015

    Christian Music Radio: 10 Secrets of Success Revealed

    Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you correlate all that data with ratings outcomes? This gives you the ability to see what best practices – what “secrets of success” – characterize the highest-ra
    9 views0 comments
    What Radio Needs to Know About Millennials
    mramsey1
    • Oct 24, 2014

    What Radio Needs to Know About Millennials

    If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don’t know a lot about you – only what Nielsen tells them – only what radio their PPM devices are exposed to – and not much else. But oh, there’s much more to know. And it’s terribly important for the future of an industry that must maintain its
    1 view0 comments
    Christian Radio: No Such Things as “Teaching Shows”?
    mramsey1
    • Dec 6, 2013

    Christian Radio: No Such Things as “Teaching Shows”?

    Here’s a special post for my clients and friends in Christian radio…. Typically, there’s a distinction in that space between music and “teaching.” We have “teaching programs” and sometimes refer to them as such on- and off-air. But what if there’s no such thing as “teaching programs”? What if, instead, there are only programs that happen to teach? This is no small distinction. Do I, for example, seek a show out because it is a “teaching program”? Or do I seek it out because i
    2 views0 comments
    Christian Radio means “Betterness”
    mramsey1
    • Sep 26, 2012

    Christian Radio means “Betterness”

    A couple weeks ago I gave a presentation at the Christian Music Broadcasters’ Momentum Conference, and the topic could not have been more timely: “Betterness.” My argument is that improving the lives of our consumers is the highest calling for any broadcaster – and certainly for any Christian broadcaster.  This is not a generic thing or a symbolic thing.  This is a very specific action that begins with one listener and spreads to her family and her neighborhood (not the other
    3 views0 comments
    What Business Are You In, Radio?
    mramsey1
    • Sep 20, 2012

    What Business Are You In, Radio?

    It’s one of the most important and least understood conversations all broadcasters should be having:  What business are you really in? This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept. It’s worth noting that the answer for (non-commercial) Christian broadcasters is completely different from the answer for their commercial peers.  I would go so far as to argue that Christian radio is not even in the “radio” bu
    2 views0 comments
    Radio Spreads the Meaning of Christmas
    mramsey1
    • Dec 22, 2011

    Radio Spreads the Meaning of Christmas

    I’m always on the lookout for great things broadcasters do that make a difference in the lives of their consumers – the things that make radio unlike anything else.  This video came across my email this week and is squarely in that category. Wally is a terrific personality with Christian broadcaster WAY Media and is syndicated to a slew of stations across the country.  Recently, he collaborated with artists TobyMac, Building 429, Sidewalk Prophets, Jamie Grace, Fireflight, Mi
    0 views0 comments
    Can Radio Change the World?
    mramsey1
    • Jan 3, 2011

    Can Radio Change the World?

    One of the media genres I work in regularly is Christian radio. There is something different about a project with Christian format broadcasters from one with more conventional, let alone commercial, broadcasters. And what’s different isn’t simply the source of funding or the familiarity of the songs on the air. What’s different – what’s palpable – is that everyone on staff knows the brand stands for something bigger.  And this feeling is generally lacking for most broadcaster
    1 view0 comments
    Ideas for Christian Radio – and not just Christian Radio
    mramsey1
    • Jul 8, 2010

    Ideas for Christian Radio – and not just Christian Radio

    As I listen to it again, I must have had my coffee because I was firing on all cylinders. There's value in this audio to you whether or not you're in the Christian Radio space. So check it out. And discover, among other things, why you should NEVER compare radio to "Black & White TV." And thanks again to Doug Hannah. (You can also pick up the show on iTunes). #christianradio #future #radio #DougHannah #hear20 #christian #markramsey #Media #radioindustry #hear2com #trends #rel
    1 view0 comments
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