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A Media Lesson from a Bug

One of my favorite themes is that much of what limits radio’s potential is of our own making.

When we think too narrowly about what we are as a station, a brand, even an industry, we are assuming not only that things are what they’ve always been, but we are also assuming things are what they seem.

That brings me to this photo of an insect on my car.

Is it an insect?  Is it a leaf?

The answer is “yes.”

Things are not what they seem – at least not to this insect’s would-be predators.

And this insect, thanks to the persuasive power of its environment and its ability to adapt to it, understands that change is not good or bad, it is simply something to respond to.

And your fate is a function of the quality and durability of your response.

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