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hear2.0 is dead, long live the Mark Ramsey Media Blog
And if you’re reading this post by email, it’s the last time it will look like this. Effective immediately, I am merging the hear2.0 blog...
mramsey1
Jul 12, 2010


Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
mramsey1
Jul 9, 2010


Radio made by and for Under-20’s
Here's what I'm sick of: The relentless whine to get more younger people involved with radio in content and management positions. Listen,...
mramsey1
Jul 7, 2010


Ideas for Christian Radio – and not just Christian Radio
As I listen to it again, I must have had my coffee because I was firing on all cylinders. There's value in this audio to you whether or...
mramsey1
Jul 7, 2010
Radio’s Competitive Advantage in a Digital World: It’s the Megaphone
This is a segment from my presentation at the recent Radio Ink Convergence conference. In this portion, I highlight the key way in which...
mramsey1
Jul 7, 2010


A Lesson in Leadership from Starbucks’ CEO Howard Schultz
This is in the wake of the two most tumultuous years in Starbucks' history – the same tumultuous years that faced almost every other...
mramsey1
Jul 3, 2010
Radio is what’s on it – and how it makes us feel
People – real people – consume products and services because of what those products and services do and how they make us feel in their...
mramsey1
Jul 1, 2010


Don’t force your Personalities to be Social Media Wonks
"We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what...
mramsey1
Jun 30, 2010


Brands will not just be Media, they will be Entertainment
I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
mramsey1
Jun 30, 2010
How to become a Social Media Magnet
Mark Ramsey (markramseymedia.com) talks to Richard Laermer (laermer.com). Richard heads RLM Public Relations (rlmpr.com). He’s the author...
mramsey1
Jun 29, 2010
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