This is in the wake of the two most tumultuous years in Starbucks' history – the same tumultuous years that faced almost every other business, including our own media businesses.
What's so amazing to me about this is the way Schultz reacted to the "death march" of headlines and criticism he faced.
Has your company reacted the way Howard's company has?
What you will hear is a terrific illustration of leadership in raw terms. You will hear about choices made for the good of a brand and its consumers, no matter the criticism, no matter how easy it would have been to "cut it to the bone."
You will hear terms like "reinvestment" and "innovation." Terms you generally don't hear in radio.
You will hear the voice of a leader, not a manager with more excuses than guts.
"What I stand for is not just to make money, but to look in the mirror and know that you're creating something people will respect," says Schultz.
"You have to stand up for what you believe in."
What do YOU believe in?